Al Wasl Season

2026

Creative Direction

Branding Applications

Merchandise Design

Visual System Development

Production Adaptation

Al Wasl Season was developed as a vibrant seasonal identity system designed to bring energy, collectability, and visibility across Expo City Dubai. The visual language extended across merchandise, visitor touchpoints, environmental graphics, passes, pins, tote bags, packaging, and mobility assets, creating a joyful brand presence that felt playful, flexible, and highly recognizable.

Built around bold colour pairings, oversized graphic shapes, and repeatable pattern elements, the system created a sense of celebration across every application. From collectible pins and VIP passes to branded tote bags, gift boxes, information desks, façade graphics, and golf carts, the identity was designed to move seamlessly across different scales while remaining consistent, memorable, and full of personality.

/my works

/see more