2022 - 2026
Creative Direction
Brand Identity Development
Visual Systems
On-ground Implementation
Expo City Dubai’s flagship events were developed as a series of distinctive brand experiences, each designed to bring a unique season, celebration, or cultural moment to life across the city.
The work covered the full journey from concept and visual identity development to real-world implementation across visitor touchpoints, environmental graphics, kiosks, wayfinding, menus, digital assets, merchandise, structures, and on-ground event branding.
