Open Master Games — Performance Merch Design

Open Master Games - Abu Dhabi

Creative Direction

Collaboration with Team Purpose

Apparel Design Exploration

About project

A collaborative merchandise design exploration for Open Master Games in Abu Dhabi, developed with Team Purpose. The project translated local cultural references, sport, movement, and performance into a series of cycling jersey concepts rooted in Abu Dhabi’s visual identity.

Project overview

Developed in collaboration with Team Purpose, this project explored how Open Master Games merchandise could feel both culturally rooted and performance-driven. The design direction drew from Abu Dhabi’s falcon symbolism, desert landscapes, city maps, and cycling routes, translating them into dynamic patterns for technical sportswear. Each jersey concept was designed to carry a sense of movement, place, and identity, turning event apparel into a wearable expression of the Games.

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