Concept Creation Project
The transformation of the Alif Pavilion from a beacon of mobility at Expo 2020 into "Alif: The Arab Civilization Museum" symbolizes a profound shift in focus from the dynamics of movement to the depths of heritage. The essence of Alif, originally dedicated to showcasing the flow of ideas, people, and goods, now evolves to celebrate the rich tapestry of Arab civilization. This rebranding embraces the spirit of connectivity and progress showcased at Expo 2020 Dubai, redirecting it to illuminate the historical and cultural contributions of Arab societies to the world.
